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  • How ad campaigns are changing charities’ fundraising methods

    How advertising campaigns are changing charities fundraising strategies

    According to CBS News, an estimated 103.4 million people watched the highly anticipated 2018 Super Bowl. Anyone who’s ever heard of the Super Bowl is probably also aware, that although a great American sporting event, the halftime show, sponsorship and highly anticipated adverts shown in commercial breaks, generate as much excitement and news coverage as the final score.

  • America's pollution crisis: Can electric cars make a difference?

    Can switching to electric cars help combat the pollution crisis in America?

    According to the Guardian, nearly 60% of US carbon pollution is emitted from power and transportation. President Trump’s announcement on 1 June 2017 to withdraw from the Paris climate agreement will result in America falling further into a pollution crisis.

  • Social media: Why are more people choosing to switch off?

    Are more people switching off from social media?

    Social media has a vast amount of benefits. From a personal point of view it allows us to connect and stay in touch with friends, instantly view the news and find forums of support. From a business standpoint, it enables companies to target consumers, develop and grow a brand and create a community.

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